LuckyStrike

I've seen some billboards displaying propaganda ads. "Join the PAC" etc.. Some billboards are literally right next to each other.

I wish I has my CS can of spraypaint.

Telorn

I haven't noticed anything yet.

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Telorn

CingularDuality

That's enough of that...

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Carbon Eclectic

I'm sure we'll be seeing compulsory "patches" to the game that will somehow change the appearance of the billboards. I guess EA probably wants to see how many people are playing the game to best determine the value of in game adspace. I won't mind seeing ads on the billboards as long as they have some decent design to them that don't take away from the immersion of the game. In fact, it may even help squads communicate if the boards are varied across maps. For example, if you're in a squad and there are several different billboards around, it would be easier to describe enemy location to teammates if all you have to say is "Enemy near tippy's taco hut billboard." Eh?

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Maus

For all we know the EU/PAC billboards are "live" and recording usage stats for the ad sellers to tout to customers.

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Telorn

That won't work. The whole reason EA is gathering statistic information on the ads is so they can show ads that are a) from your region (it determines this by your IP) and b) to show you the type of ads you put your crosshair on more often. So, the ads on billboards can and will be different than other squad members. They will not be good landmarks to go by.

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Telorn

Carbon Eclectic

Simply put, that blows.

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Acid

Yeah, they must have the PAC/EU billboards up now to see how many people will go by them or put their crosshairs over them, so then they can start pricing for real ads.

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Cheezyfli

if you want to see an EA game with waaaaaaaayyyyyy too many billboards, play Burnout 3: Takedown for the Xbox. there were so many that I wanted to cry.

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|TG-Irr|Cheezyfli

RegaloDeMuerte

I've seen a few ads for Intel's Core Duo, but that's it.

Telorn

Wow, I didn't realize that the C2D would still be so popular 100 years in the future. Intel's got a goldmine on their hands. Maybe it's C2D to the 10th power? Just hard to see that little 10.

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Telorn

[TG] IronClaw

Hi

I wonder how those ads will affect system performance?
I don`t know about you all but a loss of even one fps would piss me off.

IronClaw

Telorn

the ads will probably be 2D images placed on top of a 3D plane (the billboard). I doubt it'll take any amount of GPU processing power that would effect your gameplay. You already see ads in the game, they're just for PAC and EU recruitment.

So unless the ads do some tricked out 3D animation (which would actually add to the realism of futuristic billboard ads), I think we'll be OK.

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Telorn

=Sarc=

My guess is that the texture is already displayed regardless if it's a picture of an ad or some PAC/EU recruitment billboard. The part where it could affect performance is all the calculations for viewing angle, time viewed, etc. for ad stats tracking.

I don't mind any of the extra overhead but some will. Although, if a difference of a few fps is important to a player they're probably dreaming of an upgrade anyway.

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