I posted this in another thread, but this is an unfortunate situation people are way too casual about. While the impact of the in-game advertising may not bother you, it's the principle of the matter you need to be concerned with.

Simply, this says two things. The first is that this is clearly a secondary source of income for the publisher which they aren't passing on to the customer. In effect, you are paying for the game twice. Seeing as how you're paying $50 for the full game (which frankly is an absurd amount given how short and shallow games are these days), they are therefore saying that the game is worth MORE than $50, and they'll exact payment on you by taxing you with advertising.

The second issue is support. The presence or lack thereof of advertising directly gives publishers justification to support or not support a game post-release. By putting ads in they are effectively saying that games without ads are not going to get patches or customer support (which they're under no obligation to provide anyway).

A responsible publisher who didn't have their head seated so far up their own ass they were finding impacted corn kernels (say, Stardock) would say that this in-game advertising was paying for additional support in the form of free new missions, however neither EA nor Ubisoft has ever revealed any kind of reason to tolerate this harassment, and even such I would find such a claim dubious - after all, 2142 has been out for how many years, and it's received only ONE official map, as well as enduring an arduously slow and rather lackluster patching process.

I will never buy a game with in-game advertising. 2142 is the only exception given I wasn't aware of it when I bought it (as the ads weren't even working on release). I quit Planetside the same patch they added ads in. I don't see movies in theaters because I'm sick of paying $15-20 and having to watch 30 minutes of advertising at 'showtime'.

For everything else? Avast me hearties, yo ho!