Blizzard has introduced a "Pet Store" to its major World of Warcraft PC MMO franchise -- allowing users to purchase in-game pets for their characters.

The pets available in the store can't be earned through gameplay, and can only be obtained via microtransactions. Blizzard has offered users services like server changes for an additional fee, but the pets represent the first time in-game content is available for purchase in WoW.


More...