New data from Nielsen:

"Recent economic conditions have encouraged American consumers to spend carefully across entertainment categories, and gaming has been no exception. Public data shows that game sales at retail decreased slightly in 2010, and, according to Nielsen’s recently released 360° Gaming Report, so did gaming’s share of entertainment spending per household. These decreases took place even as household leisure budgets increased by 9 percent from 2009 among video game buying homes*. So, where did video gaming’s share of spending go?

It appears that while overall leisure budgets increased year-over-year, not all media and entertainment categories benefited equally. Out of home activities (such as dining out) and cell phone-related entertainment saw gains, but at the expense of video games and other forms of entertainment. While the share of the leisure budget dedicated to video games decreased slightly, the number of actual dollars reportedly spent on video games was nearly even in 2010 versus 2009. Amidst a rising tide in overall leisure spending, standing still or losing dollars added up to a smaller share of wallet for video games, movie-going, DVDs / Blu-rays, music and print media."