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Ideally, Riccitiello believes, studios within a large publisher should operate like independent studios freed from having to worry about making payroll and strategizing marketing. He said he hoped EA's own internal studios would be like Valve Software or Blizzard Entertainment--self-contained organizations with strong leaders primed for massive growth and creativity.
"The command and conquer model, the command and direct model doesn't work," said Riccitiello. He went on to concede that EA's past post-acquisition tactics backfired badly. "Bullfrog, Origin, Westwood--all no longer exist today because something broke. ... and I'll simply state that EA blew it, and to a certain degree, since I was involved, I blew it."
“After careful evaluation, the Board has determined that EA's proposal substantially undervalues Take-Two’s robust and enviable stable of game franchises, exceptional creative talent and strong consumer loyalty,” read the Take-Two Interactive statement. “We believe EA's unsolicited offer is highly opportunistic and is attempting to take advantage of our upcoming release of Grand Theft Auto IV, one of the most valuable and durable franchises in the industry.”
In other words, their proposal to make them part of EA would threaten the
exceptional creative talent
strong consumer loyalty
because they don't know what these things are?
I wanted to put a JMJ neighbor thing in here just cause I saw JMJ's reply, but couldn't think of a 'classy' way of doing it.
"Sympathy means a lot, coming from Kulmar. I didn't think it was possible.
Good luck getting rid of your disease. If you're infected, though, stay away--I can't afford to be a zombie right now.
After careful evaluation, the Board believes that Microsoft’s proposal substantially undervalues Yahoo! including our global brand, large worldwide audience, significant recent investments in advertising platforms and future growth prospects, free cash flow and earnings potential, as well as our substantial unconsolidated investments.